Welcome to Monday!

Well, the Goodreads ads are underway and earning their keep (or trying to). The results so far have been quite varied day to day, so I might let it run for another week before I comment on performance (even then it will be too soon to draw conclusions, but I'll give you the data so you can draw your own.

Meanwhile, the Facebook ads continues, as ever, though they've been revamped. Currently the FB ads are only running in the USA, UK, Canada and Ireland. The revamp involves the ads' accompanying picture which now includes Ossard's Hope to let all those who've previously been exposed know that book 2 is available (the reason why they're not running in Australia, where book 2 launches to bookshops in late September).

If I still feel I haven't got much to go on next week in regards to Goodreads, I'll let you have the data and instead go through my experience with the Facebook ads.

I will say, before I change topics, that I'm a firm believer that you need to spend a buck to make a buck. I also see each buck as an investment in all my books, not just one title.

Topic Change.

See what I did there, it's official, I've changed topics.

Despite my tentative plans for three blogs a week, I've decided to make do with aiming for just two.

I'll aim for one on Mondays which will deal with writing and publishing topics, at the very least reviewing my previous week, but also exploring other issues, such as promotion and advertising.

I will also do a blog on Fridays which will deal with other material. This will be my venue for soap box, nostalgia or whatever else I choose to use it for.

I think two will have to do, as I have a pretty heavy work load at the moment, but that's a topic for another day.

Take care, all of you.