This article is a personal story and also a review of Ryan Holiday, latest book Ego Is the Enemy

When you say something to hurt another person on purpose, who is talking: you or your ego? When you are offered a position to a under-qualified job and you throw a tantrum who is reacting to it? Yes, perhaps it’s your ego.

So many times we act not from your center of being but from a sense of entitlement, pride or frustration, in other words, from the ego center.

If you have read my book “How To Find Your Purpose and Live a Good Life" then you are familiar with my Fight Club moment, back from December 2012. If you aren’t, I will re-tell it here:

<< I was at the middle of a promising academic career. I had a job as a life coach and was on the verge of becoming one of the head coaches for the company. I had a great girlfriend and we were planning to go on long term trip to Southeast Asia. I had plenty of money, I had food at expensive restaurants and was used to buy whatever clothes I wanted without thinking twice.

I was basically living THE DREAM at the young age of 22. I felt not only superior to other people but I also felt better than everybody around me.

And the most spectacular part of it all is that… it all collapsed in 1 week.

Everything!!

And no, I am not joking, I wish I was. Every short term dream, goal and project for the near future got destroyed in seven days. What a great week that was, you have no idea…

Keep reading the full storie, on João's website >>