Before you startwriting, it is important to know who you are writing for, as this will determine the language you use. This may affect your choice of words, your tone, and your style.

Writing an article for a niche group might mean that your use of jargon is not only understood, but welcomed; it shows a mutual understanding of the subject matter. On the other hand, using the same language for a generalist or novice audience may mean that your message will not be understood.

Children may requi...