As a new author, I tried various marketing avenues to promote my book “Tell My Dad“. I have used Facebook advertising for many years to promote a couple of websites I manage. I used Facebook ads to promote the book’s fan page. For every ad I ran, I received thousands of likes, but very few people clicked on the link to go to Amazon page. Who would “like” the page without even checking out the article/post in the ad? This was a big mystery. I had long suspected that either Facebook was committ...