“In today’s world, consumers are faced with endless choices on products. They are barraged by TV shows on HGTV that falsely promise fantastic remodeling projects done in a blink of an eye at unrealistic prices. The HGTV home improvement shows and others like them attempt to commoditize remodeling projects, ultimately misleading consumers.” – Kathi Fleck, Renovate, Remodel… Relax!

There’s a staggering amount of products and an overwhelming amount of remodeling ideas available to today’s homeo...