The decline of organic reach

I've been listening to a lot of marketing podcast recently and one of the things I've been hearing about is the so-called decline in organic reach. What disses chimes very much with my own experience over the years I've dabbled in the Internet and in the late 1990s and early to thousands it was really easy to get lots of traffic just by putting quality stuff on the Internet. The search engines and indexes notes and pickle to you without any effort.

However things have changed. Instead they look the same but things are very different. I've been puzzling about this sitting in my room and then what I was hearing from the podcasts reinforced my own experience. It seems the engines like Google and Facebook and to big companies have finally decided to come more commercial and outlook. I'm in a priority work commercial but they gave a lot of stuff away. And now it seems that they are only going to send you traffic if you pay them.

The other problem with God is there is just so much noise out there now. Once upon a time there were only five quality websites for providing information and say on contact towns. That was my area. And now I find that there are thousands of days and so we don't scroll down more than one or two pages on Google so if you are down of the page to no matter how good your cock your website it is you just aren't going to get seen.

I've even written a little blog about Cumbrian place names which is a pretty specialist area. If I say so myself it brings a lot of learning and scholarship and research to it and the post I put up tents high quality posts that will provide lots of information for people looking for that. But if I search for that lamps but if I search for that website I simply don't find it on on Google. So does that mean they're not a lot of websites about the subject? I don't think so.

So I think you days of putting stuff up and just hoping and actually succeeding in banks saying I'm gone. There's so much noise out there that even if your product is top quality unless you promoted using money probably more clever marketing techniques you won't get seen.

So that leads me onto my new endeavour – finding clever marketing techniques!
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Published on November 08, 2016 01:13
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