Redefine your niche; So being the best is attainable

1.

Pre-Work: Watch Six Commencement Speeches

• Steve Jobs

• Jacqueline Novogratz

• JK Rowling

• Jim Carrey

• Jeff Bezos

• Neil Gaiman

You will be reminded of timeless truths which will carry you through

your quest to be the best.



2.

Be You: The Amazing You

Movie director Alfred Hitchcock once said “Drama is life with the dull bits

cut out.” The same applies to you being the best in the world. Accentuate

your most wondrous qualities and then amplify them.



Like how…

• The Mythbusters guys entertained us with experiments

• Richard Saul Wurman launched TED

• Salman Khan began reinventing education from his closet

• Lenny Bruce, Jon Stewart, and Stephen Colbert showed us new

ways to see ourselves.

Redefining your market niche is you, with the dull bits cut out.



3.

Define Market Needs That You Alone Own

Define a set of market needs, established or new — (no one asked for

the first iPod, but one visionary saw a huge market for it) — so that

you (as envisioned in Step 2) are the perfect match in fulfilling

those needs.

• Market size must be connected to your dreams. (World domination

or best in your neighborhood?)

• Your goals should be tied your skillsets and strengths. (If you’re

tone deaf, it may not be realistic that you’ll be doing epic shit

as a musician.)



4.

Define True Success

Some who do epic shit achieve wealth or fame. Yet most are simply

striving to be the best version of themselves. Define true success

in terms of how much fun you have, or how comfortable and natural

it is to be that way, or what you’ve learned and experienced,

or who you’ve met and spent time with. Being the best you can be

will never be measured by market size or revenues. If those

happen to come your way — great. But true success is an awesome

journey!



5.

Deliver

Steve Jobs once said that “real artists ship.” Meaning: At the

end of the day, your product or service is only epic if you

actually deliver the goods. Great execution matters.