My post
Beautiful People,
After a fair share of troubling news, fake news, and plain crazy news, it's time for some happy news. Recently, I’ve been watching too much live TV and as a result got exposed to the annoying stream of commercials.
Yet there are so many reasons one can find to leave the room, and so I stayed and watched the noise. Suddenly it dawned on me that the Viagra commercial has completed its sex reassignment procedure and now it is featuring women only in its ads. Because everybody knows that plenty of women have this issue, not just getting an erection but keeping it!
Early Viagra commercials have featured middle-aged men working on a construction site, factory, or a fishing boat, building a bonfire on a beach or pulling their truck from the mud. That was “the age of knowing what you’re made of,” and boy, those men knew. They were strong, sexy, determined and skillful guys who don’t get thrown by curve balls, know how to get things done, and nothing stands in their way (well, except the subject matter).
But then women in blue dresses (yes, we get the sophisticated inkling), lounging on a bed in a sterile room, took charge of the situation and kicked those darn great men out of the picture. In Viagra’s new commercials men became elusive. Not by way of mysterious, they only hard to get hold of. Sometimes you get a glimpse of hand, back or torso but never full-frontal.
As if distancing the men away from the situation wasn’t enough, in the Viagra single pack commercial the creative team went a step further. In an attempt to show that not only men have problems, they have reminded us that also women have shortcomings, such as over packing.
Sitting on the bed in a blue dress surrounded by five suitcases, she shyly admits that while she overpacks her guy knows what to being, and then a masculine hand (just a hand) is pushing a single pack Viagra into an elegant leather travel bag. Yep, that’s all he needs.
So here’s what I think- Firstly, why bring just one? You’re already paying for overweight luggage, go wild, pack a few. Second, overpacking problem, although worrying, doesn’t come close to erectile dysfunction so stop playing the sympathy card. Third, I suspect that the creative team did some research and found that behind every successful man stands an overpacking woman, so women should be included in the commercials. But the creative team must acknowledge that ED affects men. Hence, it is only reasonable they’ll make an appearance.
Lastly, we can try to minimize the fundamental differences between the sexes, but some dissimilarity is here to stay. ED will always be related to men, and just as we don’t watch men advertise tampons and shyly admit they have an asking-for-directions problem, we shouldn’t have men-less ED commercials.
I miss the men in the early Viagra commercials. They acknowledged a problem, took charge and fixed it. That is the stuff attractive men are made of. Those are the men every woman wants.
Pfizer, bring back those gorgeous sexy men!
XO,
Sharon
#bringbackthemen
After a fair share of troubling news, fake news, and plain crazy news, it's time for some happy news. Recently, I’ve been watching too much live TV and as a result got exposed to the annoying stream of commercials.
Yet there are so many reasons one can find to leave the room, and so I stayed and watched the noise. Suddenly it dawned on me that the Viagra commercial has completed its sex reassignment procedure and now it is featuring women only in its ads. Because everybody knows that plenty of women have this issue, not just getting an erection but keeping it!
Early Viagra commercials have featured middle-aged men working on a construction site, factory, or a fishing boat, building a bonfire on a beach or pulling their truck from the mud. That was “the age of knowing what you’re made of,” and boy, those men knew. They were strong, sexy, determined and skillful guys who don’t get thrown by curve balls, know how to get things done, and nothing stands in their way (well, except the subject matter).
But then women in blue dresses (yes, we get the sophisticated inkling), lounging on a bed in a sterile room, took charge of the situation and kicked those darn great men out of the picture. In Viagra’s new commercials men became elusive. Not by way of mysterious, they only hard to get hold of. Sometimes you get a glimpse of hand, back or torso but never full-frontal.
As if distancing the men away from the situation wasn’t enough, in the Viagra single pack commercial the creative team went a step further. In an attempt to show that not only men have problems, they have reminded us that also women have shortcomings, such as over packing.
Sitting on the bed in a blue dress surrounded by five suitcases, she shyly admits that while she overpacks her guy knows what to being, and then a masculine hand (just a hand) is pushing a single pack Viagra into an elegant leather travel bag. Yep, that’s all he needs.
So here’s what I think- Firstly, why bring just one? You’re already paying for overweight luggage, go wild, pack a few. Second, overpacking problem, although worrying, doesn’t come close to erectile dysfunction so stop playing the sympathy card. Third, I suspect that the creative team did some research and found that behind every successful man stands an overpacking woman, so women should be included in the commercials. But the creative team must acknowledge that ED affects men. Hence, it is only reasonable they’ll make an appearance.
Lastly, we can try to minimize the fundamental differences between the sexes, but some dissimilarity is here to stay. ED will always be related to men, and just as we don’t watch men advertise tampons and shyly admit they have an asking-for-directions problem, we shouldn’t have men-less ED commercials.
I miss the men in the early Viagra commercials. They acknowledged a problem, took charge and fixed it. That is the stuff attractive men are made of. Those are the men every woman wants.
Pfizer, bring back those gorgeous sexy men!
XO,
Sharon
#bringbackthemen
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