We’ve all heard the amazing opportunities of self publishing: direct access to readers, total control over the work, and the potential of a long-term income stream. And those are all true. But the challenges are real, too, which is why we’re spending 5 weeks looking at Things Writers Must Know Before You Self Publish.

The first thing was “Think Like a CEO.”

Here’s the second, and it’s equally important:

This one breaks my heart, but it ha...