So, according to a couple of recent pieces in the UK press, Zoella is responsible for a decline in teenage literacy rates. It's all down to 'peddling unchallenging fiction' and building a massive brand as a vlogger. Seriously? Starting up one of the biggest book clubs in the UK, getting books out there - her own and by other authors - is causing a decline in literacy? I don't think so. I have huge respect for Zoella. As far as I can see she works ridiculously hard putting material out there that people want to watch or read. That's how she's built a successful business. And the daily demands of vlogging must be intense. None of this stuff is easy. I couldn't even get the mini vid I did for our book in focus...