If you want to self publish, you will have to work to get noticed.

Here we are at last, on the final point of this blog series “Before You Self Publish.” So far we’ve talking about the importance of thinking like a CEO, the danger of releasing a book too soon, the value of print, and the importance of the cover.

Now let’s think about how to get that book in readers’ hands.

Yep, if we’re going to talk about self publishing, we need to talk about the M word: Marketing.

It’s not a bad word. Real...