Today, I was drinking a Pepsi for a change. This was odd as it is not a popular drink in South Africa. Coke is the more dominant. As I was sipping my ice-cold Pepsi, my mind wandered. Is there really such a big difference in being a Coke shareholder vs a Pepsi shareholder. Sure, one of them would have “performed” better and earned higher profits. There will always be a winner.

Let me put it this way. There are two families. Family A founded the Coca-Cola Company and Family B founded Pepsi Co....