The Complete Mailing List Toolkit: A box set by Barb Drozdowich

My rating: 5 of 5 stars


For authors, the humble mailing list has been described as the ultimate book marketing channel. With an email list, you can promote and share new ideas, products, and services and then direct readers to a place where they can make the purchase – your website, Amazon, etc. Moreover, email is the fastest, cheapest, most powerful way to engage with your readers in large numbers. No other service, not even social media, is as personal as email, and if done right, you have the potential to sell way more books through email than you can any other way.
Ms Drozdowich has an impressive portfolio of author related “how to …” books and a well-deserved loyal following. With this latest offering, she provides help navigating this extremely important book marketing tool. Sold as a box set of four books Ms Drozdowich covers Strategies To Grow Your List, The Nuts & Bolts of MailChimp, Get Your Emails Delivered, and Newsletters That Rock. Although she focuses on the MailChimp software, many of the lessons learnt cover other popular mail handlers like AWeber email management.
I am a great fan of this type of book since most of the work has been done for me – it is now down to you to put this hard-won knowledge and experience to good use. It is not definitive, but it is another very useful addition to the toolkit for authors to achieve sales success and I believe well worth the price. Get your copy, work it, and see your book sales increase.
The author supplied me with a copy for review purposes.




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