Going Viral
I was at a gathering not long ago and I was listening to a conversation going on nearby. The conversation I was having wasn't very interesting so I kept talking while paying attention to the other people talking. I do that a lot. Some people call it ADD. I call it multi-tasking. Tomato tomahto.
Anyway, the young woman doing most of the talking was explaining her profession. She was an online marketing professional (as opposed to all of us online marketing amateurs), and part of her job was to make videos and such go "viral". I thought this was an interesting statement, and so did the person she was informing. When he asked her, "How does one make something go viral?" she simply said, "There are ways."
Really?
As many of you know, I've written a terrific and very funny novel called 5IVE SPEED and it's done relatively well in the Kindle edition at $0.99 and the reviews have been spectacular. I have put a lot of effort into online marketing, and yet…it hasn't gone viral.
The only way I know of anything going viral is by (1) a fluke or (2) a celebrity saw it and mentioned it somewhere. Now, I've tried to get Oprah to read 5IVE SPEED and I haven't been able to get hold of her. I even wrote a blog to her previously in this very space, to no avail. So, the celebrity option (so far) hasn't been fruitful.
That leaves me the 'fluke' road to viralness. Again, so far…no go. I just don't have the Justin Bieberness in me, I guess. And although my name is Charley, I have not bitten anybody's finger that would make three gazillion people want to see it on You Tube.
I'm guessing I'm going to have to depend on other bloggers, authors, and readers to tout 5IVE SPEED and get it the recognition it deserves the old fashioned way. So, I'm hoping that's what you'll do. Feel free to post this blog on your website, or mention it on Twitter, or post it on Facebook, or simply give me a little help with this. I sure could use it.
I'm very busy working on the sequel to 5IVE SPEED right now because of the amount of requests, and I will get that out as soon as possible. But until then…let's get this viral.



