‘Startups’ are a hot topic for media across the globe. With startups making headlines almost every day, it is important that they deal with media in an effective way. We spoke to Ankur Warikoo, Founder, nearbuy, an Indian e-commerce company about how the company leverages internal and external media. In a candid conversation with Diksha Dutta, Contributing Editor, WunderNova, he shared nearbuy’s storytelling approach, the mistakes done while talking to media and learnings in the process. Here...