Concern about whether or not social media is working has been on the rise ever since recent reports revealed that Snapchat was losing subscribers and that Twitter wasn’t keeping its conversation appeal. On top of this, only 19% of B2B buyers said that social media played a part in their conversion.

Yet,  78% of companies have  invested in social media teams, and businesses have reported a 700% increase in sales from social media!

Here are a few key reasons why social media can’t be put on the back-burner:

1. Social Media Reaches A Worldwide Audience

To do this, you must:

Find out where your audience members spend their time online
Understand what they are passionate about
Plan content accordingly

2. Social Media Lets You Directly Engage With Customers

Sales content alone is not enough, you must engage with your audience.By posting engaging content that appeals to their interests, you will:

Increase your following, then sales
Create a favorable reputation for your brand online
Prove your expertise

3. Social Media Gives Valuable Insight, Turning Leads Into Customers

To do this, you must:

Collect analytics to learn more about your audience and how to appeal to them
Communicate with and meet the needs of your audience, keeping them as or turning them into customers
Collect information through lead ads

4. Social Media Increases Website Traffic

To do this, you must:

Create content that links back to your website through blog posts, promotions, or other means
Create ads that link to an offer or event on your website

 

For the full article, visit entrepreneur.com

(Image credit: erhui1979 | Getty Images)

 

 

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