Every small business owner should display in a prominent place this John F. Kennedy quote: “Change is the law of life, and those who look only to the past or present are certain to miss the future.”

As the CEO, you’re the futurist of your business, and the product of a futurist’s work is foresight.

Professional futurists are neither inspired by God, clairvoyant, nor have ESP. But they do look at the world differently than the average person. They typically see things before others do, largel...