For some reason, we think that because we ARE women we should be able to understand a woman’s buying habits more easily than men can. That isn’t cold hard fact though.

The unfortunate truth is that we, as women, still operate in a world heavily dominated by male perspective. So we are out there selling us, selling our services, selling our products, and whatever else. What we should be doing is showcasing feelings.

Continue reading Mapping Your Buyer’s Journey at Jac Bowie.