Writing a book is only half the battle. Once it's published, you've got to let readers know this shiny new jewel awaits them. Publishers do some of the work, but not much.

In the past, I've done a lot of book signings and speaking engagements, as well as the occasional radio interview and television appearance. These days, the best (and easiest) route is online.

For example, my new book, entitled Desert Storm Air War, has a Facebook page and a promo video. I hope you'll check them out.