Book promotion on Amazon KDP
Amazon has become the largest book retailer in the world and has captured the majority of market share in the industry when it comes to online sales. So how does Amazon sell billions of books every year, and how do they continue to dominate all their competitors?A few things stands out:Amazon’s commitment to great customer service,Rock bottom prices, andProprietary innovations like one-click purchasing.But one thing Amazon does far better than any other retailer in the world is use their customer data and algorithms to help their customers find great products and books based on their behavior.Every time you click a link on Amazon, buy a book, leave a review, or give a gift, Amazon updates its massive database of customer information and uses that information to help customers like me and you find great products that we might not have heard about or purchased otherwise.In this post, I’m going to give you an in-depth overview of some of the ways Amazon helps readers find books they’ll love on Amazon (and how savvy authors and publishers can use this information to connect better with their readers and ultimately sell more books).1. Books “Related to items you’ve viewed”
This feature on Amazon highlights related books that are most often clicked on and viewed by readers who also clicked on an item you viewed recently on the site.A KDP customer support person also confirmed that the more often readers click on your book’s page on Amazon website, the more Amazon will recommend and promote your book.The interesting thing is that very few publishers and authors know about this feature.You can risk getting your Kindle Direct Publishing account banned for life by buying fake reviews and gaming the Amazon system in a myriad of ways, but I have never seen or heard of a service that simply clicks on titles on Amazon in order to take advantage of this feature.I was skeptical about including this information in this post, because I have a feeling that pretty soon there will be services exactly like that popping up from people trying to make a fast buck without regard to ethics or Amazon’s TOS (Terms of Service).There are ways, however, to legitimately use this feature to sell more books over the long-term. For example, you can buy traffic to your book’s page on Amazon.You can do so using Amazon Marketing Services (AMS) Ads which create ad listings on Amazon’s website to promote your book (AMS Ads are available for most KDP accounts when you click “Promote and Advertise” next to your book in your KDP account and then click “Run an Ad Campaign”).This guarantees that whoever clicks your ad is a potential Amazon customer and that Amazon will track these clicks in order to make your book more likely to appear in readers’ “Customers who viewed this also viewed” sections.You can also buy ads to your book’s page from 3rd party advertising services like Facebook Ads or Google AdWords in order to get more traffic to your book page, more sales, and increase your rankings.2. Hot New Releases
For a book to be featured in Hot New Releases, it has to be published within the last 30 days, or the release date can be upcoming. Amazon only features the top 3 bestselling books by sales rank for each category in the main Hot New Releases box. You can click the “See Top 100” button on the Hot New Releases section to see other Hot New Releases or to check your books current ranking during a launch.Amazon’s Hot New Releases rankings are a great way for Amazon to help promote new books to readers and amplify an author/publisher’s promotional efforts for a new book. The more copies you sell during the first 30 days of your book’s launch, the more heavily Amazon will help promote your book and send more new readers to check out your book.This is one of the reasons why creating a great book launch can be crucial to your success when you publish a new book. The more you promote your book during your launch, the more Amazon will pick up the ball and help promote you book even more through Hot New Releases and other promotional programs.
This feature on Amazon highlights related books that are most often clicked on and viewed by readers who also clicked on an item you viewed recently on the site.A KDP customer support person also confirmed that the more often readers click on your book’s page on Amazon website, the more Amazon will recommend and promote your book.The interesting thing is that very few publishers and authors know about this feature.You can risk getting your Kindle Direct Publishing account banned for life by buying fake reviews and gaming the Amazon system in a myriad of ways, but I have never seen or heard of a service that simply clicks on titles on Amazon in order to take advantage of this feature.I was skeptical about including this information in this post, because I have a feeling that pretty soon there will be services exactly like that popping up from people trying to make a fast buck without regard to ethics or Amazon’s TOS (Terms of Service).There are ways, however, to legitimately use this feature to sell more books over the long-term. For example, you can buy traffic to your book’s page on Amazon.You can do so using Amazon Marketing Services (AMS) Ads which create ad listings on Amazon’s website to promote your book (AMS Ads are available for most KDP accounts when you click “Promote and Advertise” next to your book in your KDP account and then click “Run an Ad Campaign”).This guarantees that whoever clicks your ad is a potential Amazon customer and that Amazon will track these clicks in order to make your book more likely to appear in readers’ “Customers who viewed this also viewed” sections.You can also buy ads to your book’s page from 3rd party advertising services like Facebook Ads or Google AdWords in order to get more traffic to your book page, more sales, and increase your rankings.2. Hot New Releases
For a book to be featured in Hot New Releases, it has to be published within the last 30 days, or the release date can be upcoming. Amazon only features the top 3 bestselling books by sales rank for each category in the main Hot New Releases box. You can click the “See Top 100” button on the Hot New Releases section to see other Hot New Releases or to check your books current ranking during a launch.Amazon’s Hot New Releases rankings are a great way for Amazon to help promote new books to readers and amplify an author/publisher’s promotional efforts for a new book. The more copies you sell during the first 30 days of your book’s launch, the more heavily Amazon will help promote your book and send more new readers to check out your book.This is one of the reasons why creating a great book launch can be crucial to your success when you publish a new book. The more you promote your book during your launch, the more Amazon will pick up the ball and help promote you book even more through Hot New Releases and other promotional programs.
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