What’s Better: Paid Advertising or Free Book Promos?
Opinions on how to market your book, free or paid, differ so widely it can be pretty confusing, especially if you’re just starting out.
There are so many people out there that will tell you, “Just sign up on a free website – it works.”
Unfortunately, free promotion doesn’t work the same way it used to work, but still, there are free websites out there which can help you get your book off the ground.
One great website that you can use is Author Marketing Club.
I don’t have any affiliates with them, but I do recommend going to that website. There are loads of other free sites where you can sign up for a promotion. It might take you a few hours, but it’s definitely better than doing nothing.
When you start marketing your book, you’re bound to do a little research. You’ll discover there are plenty of ways to market, but some of them are locked behind a paywall. However, those who are the reputable sites are well worth the money.
BookBub, for example, is well known. I was lucky enough to be featured on their website once, and I got 13,000 downloads in six hours.
Since those were free downloads, I’m not even counting that as part of the 40,000 e-book-sales I generated during the 16 weeks I topped my category on Amazon.
13,000 downloads, wow -people downloaded my book, read it, and some of them contacted me. I had a phone call once from a 9-year-old girl. She said, “I love your books. How do you come up with the ideas?”
I’ll tell you, it’s a great feeling to communicate with your readers.
But, it’s also tough to get your book promoted on BookBub these days, costs aside. Saying that I’d urge that you keep trying, because sometimes they have an available spot, and you reached out to them on the same day it opens up.
Marketing is all about trying.
What I want to say to authors is this: “Keep trying.”
Send emails, even if it seems like there’s no hope there, or that, “It’s never going to happen for me.” Do it. Don’t give up. Submit your book to competitions and to promotional websites. You never know what’s going to happen.
You have to figure out what works best for you. If the only resource you have is time, submit everywhere. Sit next to your computer eight hours a day and do that.
Keep trying, and you will make it happen.
To start writing the book that will change your life click here to download a step-by-step book outline guide for free.


