When I run any kind of promo on one of my books, I check its ranking on Amazon fairly frequently (every couple hours) as one metric to determine the viability of the promo. Yesterday was no exception, and everything with the promo running on Mistletoe Kisses seemed to be on par with other promotions of a similar nature…

Until around 9 PM MST last night, when I noticed my review count had nearly doubled, jumping from 26 to 47 within the span of a couple hours. Certain it was a glitch, I checked...