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“What is the most important thing that has happened in the TV industry in the past decade?”

The overarching one is this huge shift from a linear environment to a nonlinear place. The movement from ‘appointment TV’ to random access TV. You can watch as little or as much as you want anywhere, anytime and on any device. This influences the limits imposed by business rules tremendously.

Most TV business models percolated first in the US, where we had a number of small broadc...