5 Steps to a badass website
It’s almost 2018 so by now you should really have a website for your business, you can’t escape it. Whether you’re B2B or B2C you need to have an online presence or you won’t be taken seriously.Like most, you may already have an online presence, but are still trying to figure out how to make it profitable or have realised that it’s in desperate need of a redesign. You may be the other side of the coin and rushed to build a website without truly considering how it fits in with your goals and how you can take advantage of your online presence.I'm going to drop a quick overview of what you should do to create a shit hot business website like Highstreet Media's. This one being a personal one which I have not monetised in anyway can get away with being a little rough around the edges like it is.STEP 1Like I said it's almost 2018 so the good news is, there are plenty of good websites out there where you can draw your inspiration from. Start digging around other business websites in your industry, find the commonalities, observe what sets them apart. What makes them good or bad? Research as much as you can and play with the functionality of the sights too get a good understanding of the direction you should take.STEP 2You can use a template and do it yourself much like I have done here if you see fit, but if we're talking a business, then you really need to be spending the money and get a quality web designer to create something bespoke and professional looking. You can get pages designed for as little as £115 per page if you have all your ducks in a row, meaning you have your colour scheme, images and content ready to be used. Any copywriting services or images could potentially cost you extra.If you plan on using a template then chose one that requires the least messing around with, something as close to what you want as possible. That way you'll save yourself a shed load of work, headaches and mistakes.STEP 3You'll need to get yourself a domain name in order to go live. No one wants a business address that reads www.mybusiness.wordpress for example. It looks cheap and unprofessional. For a personal blog then sure that's fine, but not a commercial enterprise!! Once you have your domain and publish your site then you may want to consider also getting an email which is @ your business as opposed to @yahoo etc.Professionalism and perception is key in business, on and offline. STEP 4The fun doesn't stop there. You'll want someone to use your site and give you feedback when it's up and running. Looking for usability, design and copy errors which you can tighten up and correct. A website is never "Done" it will need to evolve with the time and technology to stay current otherwise you will get left behind.STEP 5 Congratulations you have a web presence of sorts. If it still looks shit at this stage then you're going to have to bite the bullet and call in a professional to save your bacon. But having a website in itself isn't going to solve all your problems. People are not going to miraculously stumble across your site as per chance in their thousands. You'll need to deploy good quality content, links and nail your SEO to get traction and get your site the visibility it needs to become an effective tool. SEO isn't a do it once and forget about it number either, it's something you need to continue to work on, adapt and adjust in order to keep the traffic coming.RELATED ARTICLE: HOW LONG DOES SEO TAKE TO WORKI appreciate that this is just a little overview of how to get yourself a badass website, this is simply to get the cogs turning in your mind initially. I will bring you a more in-depth look on how to do this in the future, in the meanwhile if you want to learn more on Web and Graphic design in general, then head over to highstreet-media.co.uk
Published on November 29, 2017 04:33
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