Which keywords are best for your website? Knowing the best keywords is only part of the process, you also must know how to use them. Here are a few different ways you can use keywords to optimize your website and improve your chances of ranking higher in Google results.You can break it down into two simple categories: On-Page SEO and Off-Page SEO, simply referring to things you can do on your website and off your website to fully optimise it.On-Page SEOOn-Page SEO is everything you can do on your website to help search engines understand what your site is about and improve your chances to rank higher for your target keywords. The main way of doing this is using keywords strategically in your content, such as blog posts etc. It’s a simple recipe and I would recommend a keyword every 150 words or so to get bang for buck without being ‘spammy’.Off-Page SEOOff-Page SEO refers to all the actions you can take off your website to establish your site’s authority and help boost its ranking. This includes getting backlinks, which are links from other websites. Other methods are writing guest blogs, posting on social media or writing in forums. This article is just a heads up on these areas to get you thinking about it, keep an eye out for more in-depth posts soon.