Do you know what the most sought-after business skill is in the 21st century?

It’s story telling. Companies are paying huge fees for story tellers. Stories are how we learn, how we relate, how we learn, how we remember, AND how we buy.

And who better to tell a story?

You tell a man, “Nice shoes,” and he’ll mutter something like “um.”

You tell a woman the same, and she’ll tell you why she bought it, where she bought it,  what outfits it goes with, etc. I even had a woman tell me her shoes matched her first bicycle –We can weave stories about everything.