When I started my chiropractic practice, I had absolutely no advertising budget so I decided to network. I went to events morning, noon, and night. There were nights when I even slept in the office in order to attend early morning networking. Networking is really just an extension of helping others and we are naturals at nurturing, helping, and giving.

At the networking groups, people were offering their goods and services. Since I couldn’t afford to use the services of other people or buy their products, I connected people. I’d connect a mortgage broker with a realtor, a CPA with a financial planner. Then I’d do one better—I’d invite people to networking groups. Six months ago, I invited a guest to my networking group.  I paid only $65! She then invited me to be a guest on her radio and TV shows!! You don’t even have to pay for your guests. I invited a woman last month and to reciprocate for the introduction, she gave me a $650 vendor booth at her event.

Network your way to success—we’re naturals at it.