Launching a new brand without a strategic growth plan in place is like launching a kayak into a river without a paddle. You will not be able to forge ahead on a deliberate path without something to help guide you. A strategic plan for a Brand Architecture structure can help successfully guide the growth of your company as it expands into a web of brands, either built from the ground up or acquired into your portfolio.

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Why it Matters
Strategy Option A: House of Brands
Strategy Option B: Branded House
Top 3 Considerations for your Brand Architecture Strategy