Today marks the official launch of The Perfect Generation. But it’s not just the launch of a book—it’s what I hope to be the launch of a long and successful career as an author.

The process of writing this book was both similar to, and different from, the experience of preparing to launch it. Let me explain.

There are plenty of opinions in the author community about traditional vs. indie publishing vs. hybrid. What it mostly boils down to is control. The more control you want, the more potent...