When it comes to building a brand, it's important to play to your strengths. But when I present this idea to authors, their eyes glaze over. So let me break it down for you:

There are a lot of different ways to build an online community, and while the most obvious of these is BE PRESENT, which we have talked about before in other blog posts, being THERE to be found is not enough if you want to build lasting relationships with readers.
So.
Play to your strengths.
Find a way to flaunt your "social...