Lately, aspiring indie authors have been asking me to share some of my marketing experience with them. Success as an indie author will only be yours if, once you have learned the ‘tricks of the trade’, you diligently implement them. You probably will not achieve all the tasks you set yourself to do; there simply is only so much you can do and managing your time is crucial. Trial and error will show you what works best.

Retracing my marketing steps in this blog is a challenge. When I started to promote my own work I hardly knew where to start. I foolishly did not keep track of what I was doing whilst I was doing it. The magnitude thereof only dawned on me when I tried to account for my success. But being some way down the line now does not mean my marketing is finished; it is always a work in progress.

For the rest of this year I will blog about indie publishing and marketing. There are no sets of rules. Only beacons. I did not invent them; I discovered them along the way. All travelers on this road find their own beacons. I’m sure you will discover your own too. I will note some of the beacons which have helped me, listing them in the order that you might require them. They indicate what they are and what should be done, but not necessarily how. Each beacon introduces you to a lengthy process; so here is the what; the how must wait for another day. Good luck!