Happy Sunday, friends!

In my last post, I mentioned your "Ideal Reader", so today I am here to unpack that a bit.  The Ideal Reader concept of marketing is, in my opinion, an incredible tool to help you reach readers faster, easier, and more effectively.

What is an Ideal Reader? 
   The I.R. is basically a very specific target audience that you create, sort of like an avatar, who you "talk to" when marketing.  Let's say you are writing a young adult sci-fi; your target...