When developing a story there are so many things to think about.  Do you have a moral you want to convey?  Are you writing several stories in a series or is it a one-off?  How many primary characters do you want?  Is it in first person or third person?  What’s the genre (or genres?)  How will you make that cool fight scene you have in mind work with the characters?

All of those things are important, but none of those will matter if the story isn’t interesting.  How do you keep a reader’s atte...