So, Kristen Lamb and I spent a lot of time last week talking about self-help (among other things, including podcasting, serial killers, and why the NSA doesn’t get better phone tap tech – we can hear the clicking!).  As the daughter of a psychologist and a social worker, I am genetically predisposed to be twitchy and see cult-like induction strategies in almost all self-help books/groups/techniques/merchandise.

Anyway, we’re talking about self-help. I broke out in hives. Kristen laughed. She...