The Alchemyst UK 2012 cover

Random House Children's Books, the UK publishers of  The Secrets of the Immortal Nicholas Flamel series has released this stunning trailer for The Alchemyst.

In the past few years, book trailers have become more and more sophisticated.  Once, they were simply images of the books with a little flash animation, but nowadays, they are mini-movies with real actors and special effects.  I love this particular trailer because Nicholas looks astonishingly like the Nicholas Flamel in the books.

The trailer is released to coincide with the relaunch of the series in the UK and Ireland with a stunning new cover treatment.  These covers are based off the original USA covers but have been tweaked and enhanced in really interesting and subtle ways.  I'm thrilled with them: they are clean and striking.  I'll post images of the all new covers in a separate blog posting.

Previously, the UK editions came with additional text: selections from the Secret Diaries of Niccolo Machiavelli and these new editions are no different. They include brief biographies of the main characters.