One of the toughest challenges an author has, regardless of whether they are traditionally or self-published, is self-promotion.

Today, it seems harder than ever to get results from all the self-promo work we authors do. Take this page and blog. I have been on Goodreads for a little over a year now and all I can muster is two followers and this blog hasnt had one like yet. Thats par for the course of promotion.

Building an audience is tough. Despite the many books I have sold I have yet to obtain a review on Amazon. My books twitter pages are showing a slow growing following, but I suspect its mostly others trying to build their audience as well. So, we are just preaching to the choir.

I have created video trailers, Jpeg posters, book giveaways, a website, an Authors Central page, a number of twitter pages and facebook pages for each book, and the Goodreads page. Still little has come from the many hours of promotional work I have done.

I know I am not alone in this dilemma. I have read the remarks of other authors who has echoed this frustration and I have read articles also commenting on this. Maybe people are just over the whole internet thing.

Just today I read about how the average median income for a working author has declined over the last few years, and I believe it.

This is one of the reasons why I am stepping away from book promotions for a while and focusing on the promotion of book rights options and sales.

However, I am planning to create some authors readings videos and other video for my Youtube channel. And, I may do a series of pod casts.

I really have no idea how to better affect book promotions and sales online, beyond what I have already done.

How do you meet the challenge of promotion?

Lori-Suzanne Dell