If you are selling on Etsy (or any opther online marketplace, including your own website) telling your story is a priceless way to connect with followers and customers.  Check out this great article in the How to Craft a Killer About Section in the Etsy Seller’s Handbook.

“When you tell the story behind your shop, you give it added value and credibility. Shining a spotlight on your inspiration, materials and process can help attract new buyers and create a loyal following among current ones. Interesting details can also catch the eye of editorials teams, including Etsy’s own Seller Handbook editors, who scour the marketplace regularly for story ideas and sources. ”

So I did just that, offering the subject of how my own experiences as a seller on Etsy (via my BlueOtterArt shop) informed and inspired The Everything Guide to Selling Arts and Crafts Online.

I challenge you to do the same.  Share your story with your community.  It makes us all stronger!

And explore Etsy’s Seller Handbook Archives.  It’s filled with stories that will inform and inspire your work.