Books, marketing, and a Bible lesson (that should scare you a little)
If you're like me, it means you love to create; build things; innovate; put the pieces together and come up with something great.  I mean, that's what drives us, right?

The trouble is at some point or another, we have to make money to, you know, eat.  That means selling/marketing our work.  It means *distant shriek* actually talking to people.

If we've gone the traditional publisher route, we can (but probably shouldn't) assume that they'll take care of some of that.  And, of course, if we self-publish we're all on our own.

Either way, our marketing approach usually remains the same:  Ignore it and hope it goes away.  After all, our book is so awesome people will find it and buy it.  Riiight...