Have you ever worked out or eaten a healthy meal and used it as justification to eat a few donuts or skip a few workouts later in the week? If you answered “yes” to this question, you’ve borne witness to the power of “moral licensing.” Moral licensing is a subconscious phenomenon whereby “someone’s increased confidence and security in their self-image or self-concept makes them worry less about the consequences of subsequent immoral behavior and, therefore, more likely to make immoral choices...