Writers love four and five star reviews. They are good for the book and good for the fragile ego. But you can't please everybody. And, for a writer of horror fiction, I'm here to tell you that... if you can't get a good review, the next best thing is a bad review. In example, a recent review:

'1 out of 5 stars - Images I wish I could get out of my head!
Any writer who can create images that haunt you is good, I'll give you that. But I truly wish I'd never read a single page of this book. It left really ugly images in my head and I do not thank the author for that. Granted, because of this I did not finish the book. So take what I say with a grain of salt. But I hereby warn tender souls; this may not be good for you.'

Why readers who don't like 'horror' pick up horror novels is an unsolvable puzzle. But they do, and they are sometimes traumatized. Oh well. Worse for her, reviews like this will only bring me more horror fans.