I’m a little worried if I’m a canary and the people I work for are running a coal mine.

Let me explain…

Recently, I accepted an opportunity where the client’s entirety of a social media strategy was Twitter and a blog, both posting updates when time allowed. (In other words, infrequently.) I was asked to not only work with the tools given, but build on them and make something better, provided the resources were free. While I was there…