“Fixing” the annual school photo results in a perfect image. However, the cost is often astronomical to remove a spot of acne or close the tooth gap.

Parents who pay to “fix” school pics are often motivated by a desire to boost a child’s esteem, especially during emotionally fragile years or seasons of stress. And editing apps are certainly popular for personal use on social media.

I wonder if parents feel as positive toward advertisers who fine-tune flaws on models.