​One of the most magical words in the universe.
 
It’s definition is to exist in possibility.
 
From a blank canvas,
 
To uncut fabric,
 
To the moment before a chord has been struck,
 
To the beginning of a story.
 
Unlimited ideas and creations just waiting to be born.
 
Potential inspires imagination, wonderment and excitement.
 
Potential is the hope of what’s to come.
 
It’s the state of endless optimism.
 
No failure. No guilt. No self-doubt. No disappointment.
 
Just potential.
 
A simple word.
 
Let’s begin…