"In our increasingly complex yet connected world, many people are talking about the importance of individuals and organizations going social, getting closer with key stakeholders, co-creating with customers and other kinds of collaboration. We hear more talk of transparency and trust. Yet none of this can lead to success, even with the smartest talent and apt analytics, if people don’t understand what you are offering. First, you need to know exactly how to describe your product, service or idea so others get it. That’s why Lee LeFever’s new book The Art of Explanation is a must-read.
"From his first-hand experience, as the founder of Common Craft, making the complex understandable to anyone, Lee has honed a proven, step-by-step process. Make your branding, customer service, market research and all key company functions, well, function, by taking this first step. Become an adept explainer."