An Anti-Ageism Fail

Sometimes good intentions backfire. That’s what happened with Boston’s Age Strong Campaign. Organized by Boston’s Aging Commission with support from the Mayor, the campaign aims to dispel stereotypes about old people and promote positive messaging about aging. Unfortunately, it risks doing just the opposite.

For starters, although the word “strong” is a heartfelt choice for Boston, Boston Age Strong reinforces the notion that optimal function, attractiveness, and independence determine a...

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Published on February 17, 2020 15:09
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