What does discipline mean to you? I bet a few words come to mind self-control, punishment, or a system of rules. You might also conjure a field of study or branch of knowledge. This is how I most often think of it. Especially in the context of how our team at Aha! serves customers working in the disciplines of product, program, and project management.

Building breakthrough products, delivering successful initiatives, and overseeing cross-functional efforts requires deep knowledge and...