Strategy is not optional. I wrote this just a few weeks ago in a blog post about recent world events. The context was how to make clear decisions when the future is cloudy. I explained how I approach rationale evaluation of the unknown while acknowledging that it is not possible to predict the future. But while longer-term strategic thinking is important in challenging times, having a plan and taking action is mandatory.

When there are many paths you can take, you need guardrails to keep...