The hardest part of writing
is beginning.  Staring at a blank page is
just not motivating!

So before you begin, just push back your chair a moment and think
about why you’re writing this piece. What’s your connection to the
topic? Do you feel called to write it, or is it an assignment, or a
client piece? Is your desired outcome to inform and inspire people? Or
to go beyond that and activate them to change the world – or at least a
small part of it?

Remember that writing is about
honoring your voice (or your client’s voice). It’s about clarifying and
communicating in the most direct, thoughtful, and persuasive way. Your job is
to convey meaning and share a fresh perspective.

When I’m getting started on a new piece, I find it helpful to read
before I write. If I’m writing an article, I’ll research the topic to
get my mind in gear. I look for key phrases that resonate – language
that is especially vivid or agile. I write down these phrases as I
continue my research. Well-chosen words energize me.

Another trick to getting started is to write better emails. If you
choose your words with care and precision, you’re on your way. Writing
begets writing, no matter what its’ purpose.

Of course, having a comfortable and conducive place to write is very
important. If I’m beginning a new piece, I need quiet. So I’ll go to a
library and sit by other writers. There are also excellent writers’
rooms in most cities. DC Writers Space
is a small, collegial, shared workspace with individual desks and
soundproof panels. Everyone is tapping away, so writing there is
contagious.

I do my best writing in the Writers Lounge at Hera Hub DC, a collaborative coworking space where authors and entrepreneurs come in and get a lot
done. For me, the difference between writing at home or the library,
and writing at Hera Hub is significant. There is something about being
around other professionals on their laptops that is very motivating and
cheering.

You’ll know what works best
for you by your productivity. If writing in your kitchen or at your desk works
for you, great. Keep doing what you’re doing. But if you’re like most writers,
you need a consistent environment that has minimal distractions and just enough
stimulation to keep you alert and engaged.

Lastly, be sure to set up a schedule for writing that is reasonable
and achievable. Are you most alert in the morning, after a run, or late
at night when all is quiet? Keep to a consistent schedule and commit to
your writing practice.

You will become a more
prolific writer. And your voice will be stronger and clearer on the page.