How to Navigate Product Launches During COVID-19

Business Class from American Express interviewed me about the topic of launching during this pandemic.


The article outlines 5 key points:


 




Communicate with customers.


Be mindful of messaging.


Put the customer—not the brand—first


Evaluate the risks vs. rewards of launching.


Know your customers.


 


Read the full story here.

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Published on July 16, 2020 18:45
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