Capturing the spirit of the moment is more crucial than ‘perfect work’Creating the above is helped by silence, repition, stillness, non-thinking, non-critiqueA tidying up of the ‘spirit capture’ above should be done at a different time / location to the capture and best to do it aloneBeing tired, deranged, distracted, can help you get out of your own wayTreating the process like a job is powerful – but make sure you fuck with the format in order to not stagnate (story, style, environment, instruments)Collaborating is magic. Become a serial CollaboratorDo surgical work in silent room alone but be wild in your methods in capturing the momentQuantity leads to QualityThrow unfinished work at a trusted circle of friendly but harsh critics who will tell you the truth. Get butt hurt in order to learnLet go of work often and ignore the public reactionNever sell digital products – charge for real life objects and events, touch your audience IRLTrust is more important than talentTo create a tribe, connect your fans to each other, your work is arbitraryBring your story to life to help give birth to your work, and to enable people to grab hold of itPerfection is the enemy of done. Become a serial finisherSteal with abandon from everyone who inspires you. Always credit your victims Drop all neediness for attention, become centralised and authentically you. People will be magnetised

And as a bonus insight:

IT DOESNT HAVE TO MAKE SENSE!

now begin (*added after 2 people commented below that starting was possibly more important than all the 17 insights i had!)

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